Online Privacy Policy

This Privacy Policy was last modified on March 18, 2024.


This Privacy Policy describes how various types of information may be collected, used or shared when you visit a website of Hospital for Special Care and its affiliates (“HFSC”) and its linked websites (collectively, the “Website”).

While visiting the Website, we may collect certain Personal Information, including individual identifiers such as your name, address, birth date, email, or phone number, and also information regarding the device or browser you use while visiting the Website and other data as described below that may identify, relate to or is reasonably capable of being associated with an individual consumer, household, or device (collectively, “Personal Information”).

This Privacy Policy does not apply to a patient’s protected health information that is received or created by HFSC when you receive treatment or services at HFSC.  For detailed information regarding how medical records and other protected health information is used or shared by HFSC, please refer to our Notice of Privacy Practices.

The Website is provided for purposes of general educational information.  Your use of the Website does not create a professional relationship between HFSC as a health care provider and you as a patient, and should not be used as a substitute for medical treatment by a health care professional.

By using the Website, you consent to our use of cookies and similar technologies, and agree to be bound by this Privacy Policy and our Terms of Use.

  1. Privacy Policy Updates

Due to changes in technology, we may need to update this Privacy Policy from time to time.  Any updated versions of this Privacy Policy will be posted on this webpage, and we encourage you to check this page frequently. Your continued use of the Website and/or continued provision of Personal Information to us will constitute your acceptance of the Terms of Use and this Privacy Policy, and any updates made to these documents.

  1. Information Collection and Use

a. Information You Provide Us and Electronic Communications

While using our Website, you may choose to provide us with certain Personal Information that can be used to contact you and that specifically identifies you.  This information may include, but is not limited to, your name, phone number, address, e-mail, account number or credit card information.  We may use this information to respond to your requests, process a transaction, register you for an event, or provide other information or services that you have requested and as described in Section 3 of this policy. Submitting this kind of Personal Information is completely voluntary and if you do not agree to our collection, use and sharing of your identifiable Personal Information for such purposes, you should not use the Website.

By submitting a telephone number to us you agree that a representative of HFSC can contact you at the number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message.  You may opt out at any time, and your consent to receive these messages is not an obligation to receive any of our products and/or services.

By visiting the Website and providing your phone number, or by sending emails to us, you are knowingly and voluntarily consenting to receive communications from us electronically.  You understand that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. If you do not consent to be contacted electronically, do not provide a phone number or e-mail address through the Website.

You understand that HFSC cannot guarantee that any transfer of information over text messaging or e-mail is entirely accurate, private or secure. By asking HFSC to transmit information to you through text messaging or e-mail, you accept all risks associated with the transmission.

b. Collection of Your Information

The Website may automatically collect certain information about your use of the Website, including information sent by your mobile device and as further described below.  For example, IP address, unique device identifiers, browser type, operating system, Cookie IDs and Referral page URL may be collected when you visit certain HFSC Website pages.

c. Cookies

The Website collects and stores certain types of information whenever you interact with a Website page. For example, like many websites, we use “cookies,” which are small electronic data files stored on a visitor’s computer containing information about the visitor. On each subsequent visit to the Website, the visitor’s browser will retrieve the cookie, allowing the Website to personalize your website experience and allowing us to collect aggregate data to improve the Website. HFSC does not sell this information or use it to identify an individual.

You can take actions to block cookies on your browser, but this may affect how well some Website pages will work. You can delete your cookie history and/or install the Google Analytics Opt-Out Browser Add-On.

d. Web Analytics

We use certain technology, including Google Analytics 4, to monitor Website usage and analyze aggregate data of our visitors.  While some websites use these tools to serve advertisements on their websites, HFSC only uses them internally to analyze demographic data.

The information we collect during your visit includes, but is not limited to:

  • The name of the domain you use to access the Internet;
  • The date and time of your visit to our Website;
  • The pages and documents you viewed on our Website;
  • Form clicks and interactions on our Website;
  • The URL of the website you visited prior to ours;
  • The type and version of your Web browser, device and operating system; and
  • Your location at the time of your visit, down to the city level.

We do not associate any of the data that is collected during your browsing session with you as an identifiable individual. Instead, we aggregate this data from all visits in order to improve our Website and provide you with a better user experience. The aggregate data is available only to our Website administrators, both internally and contracted service providers that assist HFSC with marketing and website management. For more information, please read the Google Analytics Privacy Policy or click here to opt out of Google Analytics tracking.

e. Online Advertising and Tracking

HFSC occasionally uses tools such as, but not limited to, Google Ads, Collective Roll (now known as StackAdapt) and TVSquared to provide online advertisement delivery and tracking, and to enable viewing of videos by visitors to the Website.  Data and analytics may be collected to monitor how often our videos are viewed and related data.

HFSC may employ tools provided by advertising networks to support display advertising.  In general, this means that third-party vendors may show HFSC ads on websites that your device visits across the Internet, and those tools enable you to more easily find the HFSC Website .  More information about the tools we use for marketing and advertising is available by reading the following:

You can find more information about how Google Ads uses information by reading the Google Ads Privacy Policy.

You may exercise the decision to opt-out of the collection and learn more about the use of information for ad targeting at or

f. Children under the Age of 13

The Website does not knowingly collect Personal Information from children. If you are under the age of 13, please do not submit any Personal Information while using the Website (including,  your name, address, telephone number, or e-mail address/username).

If you believe we might have information that identifies a person under the age of 13, please contact us at [email protected].

  1. Disclosure of Personal Information

We may disclose your Personal Information (as well as data generated by cookies and non-personally identifying information in aggregate form) to certain business partners, contractors, and third parties that need that information in order to process it on our behalf or to provide information/services to HFSC.  For example, certain information is shared in order to process a donation, to enroll you in an event/program or for marketing outreach. By using the Website, you consent to the transfer of such information to such organizations.

We may also disclose your Personal Information to the vendors and service agencies that we engage to assist us in  data analytics and targeted advertising as set forth above. Those business partners are bound to protect the confidentiality of such data.  We will not sell your Personal Information.

Finally, we will disclose your Personal Information (i) when we reasonably believe we are required to do so by law, regulation, or other government authority or when we deem it appropriate or necessary to provide such information to law enforcement authorities; (ii) to enforce our Terms of Use; (iii) to protect and defend the rights or property of HFSC; (iv) to protect the safety of our employees, agents, or users of the Website; or (v) where we sell or transfer our business and/or assets to a successor entity upon a merger, sale, consolidation or other corporate reorganization to which HFSC is a party.

We use aggregated information to analyze trends, administer the Website, track users’ movement on the Website, and gather broad demographic information for aggregate use. Our purpose in collecting such information is to better understand how our visitors use the Website.

  1. Third-Party Websites

HFSC maintains its own account on many third-party websites, including social media websites like Facebook and LinkedIn. We do not share Personal Information collected by the HFSC Website with those third-party websites.  The security and privacy of third-party websites is not under our control and HFSC is not responsible for content or other third party links that you may find on those websites.   We encourage you to exercise caution when accessing these unaffiliated websites and to review their privacy policies. You generally have the option to adjust your privacy settings on your own accounts on any third-party website to match your preferences.

If you have an account or profile with a third-party website, and choose to use, follow, like, friend, or comment on HFSC content in that third-party website, certain Personal Information associated with your account may be made available to us based on the privacy policies of the third-party website and your privacy settings within that website. We do not share Personal Information made available through these websites, other than as required or requested by you to respond to inquiries or complaints.

  1. Consumer Privacy Rights for Residents of Another State

If you are a resident of California another state, you may have rights under your state’s consumer protection privacy laws, and the categories of personal customer information that we collect and/or share for marketing purposes.  Please submit any questions or request not to share your Personal Information at the following address: Hospital for Special Care, 2150 Corbin Avenue, New Britain, CT 06053, Attention: Marketing, and allow 30 days for a response.  We will do our best to stay current with other states’ laws, but note that these laws change constantly and may not apply to our collection, use or sharing of your information that is lawfully made available from federal, state, or local government records; personal  information that is deidentified or aggregated; or protected health information that is protected by HIPAA.

  1. Security

We are committed to protecting our users’ information. While we use commercially reasonable measures to protect the security of Website data, however the transmission of information over the Internet is not completely secure and we do not guarantee the security of a user’s Personal Information at any time. We will not be liable for any breach or failure of the security measures on the Website or any loss, misuse, or alteration of Personal Information resulting therefrom or from communications through the Internet.

  1. Contacting Hospital for Special Care

Thank you for visiting our Website. If you have any feedback regarding this Privacy Policy please contact us.

E-mail:   [email protected]

Phone: 860-832-6218


Hospital for Special Care
2150 Corbin Avenue
New Britain, CT 06053
Attention:  Marketing